DIGITAL CREATIVES & MARKETING CAMPAIGN
The below creatives was used as a animation video in tandem with Facebook ads campaign. The video worked really well in drawing eyeballs and purchases to enter the Arai Helmet contest.
ANNOUNCEMENT POST DESIGN
MASCOT CONCEPTUALIZATION
The concept of the mascot came to us when we were conceptualizing an idea for the concept announcement.
The brand logo gave Budak Kimia the feeling of something unique associated with it in which you can see some sort of cyberpunk and LA downtown element to it.
We designed the mascot, which we wanted to call BuKi (shortform to Budak Kimia), which was later altered to BK instead because of association with certain known Chinese vulgar word.
Hahahah…
VIDEO TEASER
The video was served as a funnel intermediary in the comment section to encourage the manychat chatbot flow
With trigger of certain keywords in the comment section a flow of messages will be initiated with the .
Below is the result of our manychat subscribers bot.
TECHNOLOGY USED
